GENIUS ADS #002 - Low Low Cheese

I thought I would add a segment to my blog - titled GENIUS ADS.
Its what it is really.
What I think are the genius ads we see on television ( thought I don't even watch it).


I have titled this one no.2
no.1 can be viewed here
http://iamavideojunkie.blogspot.com/2010/01/honda-can-hate-be-good.html

This has got to be the BEST cheese ad EVER - no discussion.

The advert titled Mouse Trap was done by FALLON LONDON advertising agency for LowLow Cheese (KERRY FOODS company) in United Kingdom. It was released in the October 2009. Business sector is Dairy products.

Credits:

• Client: Phil Chapman
  Brief: To launch LowLow from Kerry Foods in the UK - a new lower fat mature cheese with 1/3 less fat than regular cheese, but with all the taste.
  Art Director: Gary Anderson
  Copy Writer: Tony Miller, Tony McTear
  Planner: Josh Gledhill
  Production Company: Outsider
  Director: dom&nic
  Producer: John Madsen
  Editor: Struan Clay
  Post-production: MPC
  Visual Effects Supervisor: Jake Mengers
  Audio post-production: WaveMedia
  Agency: VizeumExposureUK